This Holiday season, bareMinerals celebrated the power of giving good for the ones you love, and doing good for a better planet. The sustainable limited edition holiday sets are proof that less wrapping brings us more joy. We showcased bareMinerals love for the environment through educational storytelling recycling content and unboxing videos. Inside the Holiday kits are clean skincare formulas, made with fewer ingredients that give your skin more love, and richer, cleaner color, inspiring more festive artistry. We celebrated doing good through our clean beauty community: from the artist behind the nature-inspired packaging, to the women who inspire us through their contributions to The Power Of Good Fund. Designed to span the length of four months, the campaign content is divided into gift guide assets, which lean heavily into product based imagery, and supporting social assets that serve as inspiration to the customer. This omni-channel campaign includes ecommerce, influencer support, video, social and paid media components.
Photographer: Zoey Grossman + Dan Jackson
Executive Creative Director: Sujin Kim
Senior Digital Art Director: Laura Teicher
Social Art Director: Charlotte Hailstone
Production: JWALK + Lushpop Productions
CGI: Duggal
Styling: Maeve Reilly
Hair: Ward Stegerhoek
Makeup: Romy Soleimani
