The No.1 bestselling cleanser at ELEMIS launched a new scent in English Rose Oleo Extract, gentle enough for sensitive skin. This soothing balm melts into a rich cleansing oil to dissolve make-up and impurities on the skin. Upon contact with water, it emulsifies to a hydrating milk that easily rinses off, creating an exceptional cleansing experience. In addition, the Rose-Hydro Mist is an indulgence that delivers the fast-acting results of a serum through a refreshing mist. For this campaign, we paired both of these products against soft, feminine roses set against pink hues. With the launch surrounding mothers day, we cast a mother-daughter duo to showcase that women of all ages can use both of these products. I led a small team through the entire life cycle of the campaign, which included digital, print and in-store components.
Photography & Video: Sesse Lind
Creative Direction: Laura Teicher
Content Producer: Jincey Lumpkin
Props: Sara Wacksman
Production: Jai-lee Egna
Talent: Megan Irminger
Design: Lauren Balistreri + Valentina Coppola
