Melissa Wood Health is a health, wellness, and lifestyle digital platform on a mission to create a more mindful way of life, accessible and attainable for all. The Move With Heart podcast features Melissa Wood-Tepperberg’s personal stories, triumphs, philosophies as well as those of her mentors who will join the show to share their wisdom. Topics range from mindfulness and spirituality, to nutrition and fitness, to motherhood and fashion.
I led the rebranding of the Move With Heart podcast’s creative for Season 3, evolving it from the previous two seasons to grow our podcast audience. Effective, consistent, podcast promotion goes hand-in-hand with successful podcast growth. Updating the creative allowed us to connect with our audience in a new way through Instagram posts, stories, lives, and reels and e-mail marketing support. As our audience on social media grew, we were able to convert that growth to growth in our podcast audience too, as we shared sneak peeks of upcoming guests, and fun teaser posts that let our audience know our new episode had dropped. The creative rebranding included: updating our set design, new photography, new cover art, a logo redesign, as well as new assets to support our e-mail and social media strategies.
Creative Director: Laura Teicher
Producer + Styling: Alex Rothman
Photographer: Sara Haile
Videographer: Tom Graney
Editing: Jordan Walters
Digital Designer: Samara Kitnick
Social Media Manager: Anna Moszczynski
