ELEMIS Superfood line is a nourishing pack of pre-biotic skin-care products that merges concentrated supergreens and superfruits with scientific expertise. (Think of it like a delicious green juice for your skin!) This vegan-friendly, cruelty-free line expanded with the addition of four new innovative products: a glow-ready mist, a jelly exfoliant, and two antioxidant-packed face masks. I led a creative team through the entire life cycle of the project which included ecommerce, video, social, paid media and in-store components. To bring the sensorial experience to life, the visuals for this campaign showcase the ingredients in a visceral and juicy way, while speaking to the unisex and ‘skincare for all’ component to the line.
On-Figure Photography & Video: Sarah Silver
Still Life Photography & Video: Zach & Buj
Creative Direction: Laura Teicher
Content Producer: Jincey Lumpkin
Props: Betim Balaman
Production: Jai-lee Egna
Design: Lauren Balistreri + Valentina Coppola
