ELEMIS launched the Ultra Smart range, a new addition to the brand's best selling Pro Collagen line. The range is the ultimate fusion of everything the brand believes in - science, nature and real, tangible results. UltraSmart is about the optimal intersection of natural science and technology when it comes to targeting multiple signs of aging. Formulated with powerful complexes of specialized, potent algae and targeted delivery systems to help the formulas perform at maximum efficacy, Ultra Smart Pro-Collagen delivers real results on stubborn, deep-set lines and wrinkles. The launch included four products: the day and night eye duo, a serum, and an aqua-infusion mask. Continuing the Pro-Collagen range’s ocean aesthetic, we explored luxurious deep blue water visuals contrasted with bright high shine silvers for maximum impact. I led a creative team through the entire life cycle of the project which included ecommerce, video, social, print, OOH, paid media and visual merchandising components.
Photography & Video: Sesse Lind
Creative Direction: Laura Teicher
Music: Dan Teicher
Content Producer: Jincey Lumpkin
Production: Jai-lee Egna
Talent: Anya Longwell
Designers: Lauren Balistreri + Valentina Coppola
