Melissa Wood Health is a health, wellness, and lifestyle digital platform on a mission to strengthen the mind and body by consistently committing to wellness.
I led the creative direction of the launch of the MWH props digital storefront. In addition to two mats and a set of yoga blocks, we also created prop kits in 2 colorways, consisting of Melissa’s staple props used in her workouts: a pilates ball, a band and ankle weights. Assets consisted of PDP imagery and video for the shop on the platform, paid and organic social assets, as well as ads on Meta to support the launch.
All of our props sold out within the first week of launch.
Creative Direction + Design: Laura Teicher
Producer + Styling: Alex Rothman
Photographer: Sara Haile
Videographer: Tom Graney
Production: Tom Graney
Social Media Manager: Anna Moszczynski
