The ORIGINAL family at bareMinerals has a new addition. Meet ORIGINAL Pressed Mineral Veil Setting Powder. The clean, vegan, talc-free formula uses half as many ingredients as leading pressed setting powders — but still flawlessly sets and extends makeup, refines texture, and blurs pores, lines, and imperfections. I was the lead creative and responsible for the concept for this campaign, seeing it through all stages of pre and post production. I oversaw the rollout of all digital and social assets, and provided guidelines for ecommerce, video, social, and in-store components.
Photographer + Director: Zoe Grossman
Talent: Hailey Bieber and Riley Montana
Chief Creative Director: Marcia Mossack
Executive Creative Director: Sujin Kim
Senior Digital Art Director: Laura Teicher
Social Art Director: Amanda Camodeo
Production: JWALK
Editing: Uppercut
Styling: Maeve Reilly
Hair: Amanda Lee
Makeup: Denika Bedrossian
Still Life Photography: Erin & Erica
Prop Stylist: Betim Balaman
