Melissa Wood Health is a health, wellness, and lifestyle digital platform on a mission to create a more mindful way of life, accessible and attainable for all. To kick off Summer 2023, we launched a three-part Super Sculpted Summer series on our platform. Each month’s schedule was strategically built to ensure members get the best-targeted workout possible.
We created a digital campaign to support the program’s launch on the platform. Our choice of the Hamptons as the location for our summer campaign was intentional, as MWH is a mindful fitness brand. Melissa showcased strong and powerful poses from each of our three programs, emphasizing that one can achieve strength in the body while maintaining tranquility in the mind. We launched imagery and video to support the launch on social with both paid and organic content, as well as ads on Meta, TikTok, and Youtube to acquire new subscribers. Data was leveraged to drive all creative decision-making; Melissa speaking directly to the camera while outdoors increased click-through rates and conversion rates in previously tested creative, so we utilized this strategy here and saw great performance in advertising and social engagement.
Creative Director: Laura Teicher
Producer + Styling: Alex Rothman
Photographer: Sara Haile
Videographer: Tom Graney
Editing: Jordan Walters
Digital Designer: Samara Kitnick
Social Media Manager: Anna Moszczynski
