The Holiday 2017 campaign imagery is a reflection of creative director, Hollie Bonneville Barden’s vision: celebrating the material as nature intended: inspired by nature, carved by man—a beautiful collision of gems and fine jewelry. The jewelry has the exotic drama of Bali, but also the harmony, the tension between the materials, that balance and contrast that’s interwoven into Balinese sensibilities and philosophies. The Winter collection featured an array of interesting stones such as bicolor amethyst and obsidian, many pieces with a sensual feel that we wanted to reflect in the campaign. Chain was also a big theme this collection and unisex wear. We encouraged our female shoppers to try layering Men’s pendants with t-shirts, as well as doubling and tripling up with the signature Naga dragon style. I created continuous seasonal content for this collection, providing a suite of digital and print assets that brought to life her vision online and in store.
Photography: Jacopo Moschin
Senior Art Director: Laura Teicher
Styling: Coco Cassiba
Makeup: Akiko Owada
Hair: Lizzie Arneson
Talent: Paula Nissen
